As of right now I am a light user of social media. I've had a facebook account for several years which I'm not particularly active on and a recently created twitter page.
Right or wrong I've been convinced that social media is worth understanding because it might be damned valuable to use. Recent events in the Middle East and speeches by US Defense Secretaries of all things have led me to believe this.
I don't need or even really like attention - or at least appearing to seek it. This may be a big hurdle...
Was up at 4am researching how to be more effective on twitter and plan on buying a book on this subject.
This is step one I believe.