For those not familiar with "Groupon" it is a business that provides consumers with an enticing offer to buy coupons worth 50%-80% off at local businesses. Every day is a different offer and you only get 24 hours to buy or let the deal pass. If you need more info google it.
The important things here are:
- groups of people have power
- businesses and organizations increasingly want to identify groups so they can cater to them.
- this is really, really popular right now
I believe that many areas of life are heading in this direction. In politics there have long been lobby interests for industries (milk producers) or causes (drunk driving). Now, a group like MADD can form in an evening online through twitter, facebook, and whatever comes next. It won't have a president or constitution but it will have leadership and be real. We're entering a world more friendly to group-forming thanks to social media.
Yeah... people are going to want to group themselves for community. Then they'll find that they have influence, too.